Rosso is a well-known, casual and popular family dining restaurant chain in Finland and has served its customers for decades with great success.
The first restaurant was opened in Lahti in 1978. Today, the chain has expanded to 42 restaurants throughout Finland and one in Tallinn, Estonia. The first Rosso restaurant that included the new concept was opened in July in Porvoo. The brief was to update the restaurant concept to meet future market needs. The new concept ‘need’ was instigated by the target groups behavioural changes for example the demand for more flexible opening hours, the concern and interest of food sources and its authenticity.
The new Rosso concept has a more Italian diner athmosphere with a focus on food. The most significant operative change to the chain of restaurants will be the installation of an open wood burning oven. It is essential to the new concept and will make Rosso’s pizzas even tastier and more famous. In addition, the restaurant concept will include a deli where customers can buy Italian food ingredients such as olive oil, balsamic vinegar, pastas and even ice cream. The concept also included family needs and designed designated play areas for children.
The Rosso restaurant in Tikkurila will be the next interior to be completely transformed.
